Market Opportunity
| » | The Indian population (over 1.1 billion) spread in rural & urban centers, is served by: | ||||||||||||||||
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| » | Despite this high branch density, the infrastructure has not been able to deliver financial services to low income households due to: | ||||||||||||||||
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| » | Due to these hurdles, India has ~135 mm households which lack access to formal financial services | ||||||||||||||||
| » | Traditionally, this excluded segment has been serviced by money lenders who are located close to the borrowers and have a fast loan disbursement process. These moneylenders charge a high rate of interest ranging from 60% - 100% effective annual yields | ||||||||||||||||

